Brandphonics is a new research service from MMR to help you make better decisions.
We go deeper than typical quant research methods, and now spend as much time checking emotional fit as we do on probing the trusted but tired notions of liking and propensity to buy. Research needs a boost to bring it into the 21st century and move it on from being marketing's dull and poorer cousin. We're doing our bit.
Brandphonics is the culmination of twenty years learning from all at the MMR group. It weaves together research, marketing, sensory science and psychology to create a unique and powerful aid to anyone wanting to give their product the best possible chance of success.
Prof. David Thomson
David knows more than most about how people make choices. He's approachable too, so if you want to chew the fat over a new product idea or breathe new life into an established brand, David's your man.
David is Chairman of MMR Group, a Visiting Professor at Reading University and owner of a derelict but beautiful Scotch whisky distillery.
David Howlett
David has twenty years client-side marketing, sales and general management experience within many sectors; packaging, food, drink, paint, plastic housewares and recycling.
Building brands that stand for something, even in the most unlikely categories, is always David's number one objective. Photography and sport (watching and doing) are welcome interruptions to the weekly routine.
Dr. Pippa Bailey
Pippa's passion for applying sound science in a commercial context is based on a mix of great academic qualifications and fifteen years experience.
Working alongside some of the world's leading food & drink companies has given Pippa the unerring ability to develop the right research design in any situation. Fencing is Pippa's hobby, and that's the weapon-based version not the DIY job. So beware.
Toby Coates
Toby has a strong background in design and communication coupled with over ten years working with some of the biggest Packaged Consumer Goods brands across the globe.
Toby's a creative thinker with a passion for turning consumer understanding into actionable insight. To recharge, Toby can often be found wigging out behind a drum kit or standing in a river waving a stick.