MMR presents two posters and participates in a workshop at Pangborn Sensory Science Symposium.

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Tags: pangborn, sensory

I'm not sure this is quite what we had in mind when we urged brandowners to deliver more of a multi-sensory experience.

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Tags: sensory, Burger King, fragrance

Starbucks takes a step in the wrong direction.

It's a good article pointing out the high risk in pursuing short term sales at the expense of long term equity.  Sound familiar?  Stella Artois, for example...?

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Tags: starbucks, coffee, sensory, emotional