BOGOVER please
18/05/2009
"Promotional offers hit record with 32% of consumer spend". Oh dear, oh dear, oh dear. This is reported in The Grocer today.
Long gone are the days when a "reasssuringly expensive" tagline could be an appropriate way of supporting something with mass appeal. Consumers' perceptions of price, quality and brand are these days far more complex. We are adamant we want great value at every price point.