08/05/2009
Starbucks takes a step in the wrong direction.
It's a good article pointing out the high risk in pursuing short term sales at the expense of long term equity. Sound familiar? Stella Artois, for example...?
24/04/2009
The Brandphonics® matrix provides a simple framework within which to evaluate your branded offer. We have identified that brands communicate emotional, functional and hedonic equities via inherent or engineered triggers, across the main consumer touch-points of branding, packaging and product.
Tags: matrix, emotional, functional, hedonic, best/worst scaling, equities, triggers, psychometric, Belbin, Myers Briggs, choice-based, Brandphonics
