Don't rely on the law
21/05/2009
How exactly does a brand change the way that consumers behave?
Well, there are clearly a number of thought processes, both conscious and sub-conscious that the consumer goes through that determine their own personal reaction. Consumers can be reasonably articulate in explaining what they perceive about products, packs, ads etc and consequently research has focussed on this element of the process as a convenient means to try and understand the likely impact on consumer behaviour.
Tags: brand, behaviour, Brandphonics