Kansei and Brandphonics
08/06/2009
This post looks at the similarities and differences between Kansei Engineering (or Affective Design) and the Brandphoncs approach to new product development.
Tags: kansei, affective design, brandphonics
08/06/2009
This post looks at the similarities and differences between Kansei Engineering (or Affective Design) and the Brandphoncs approach to new product development.
Tags: kansei, affective design, brandphonics