David Thomson has just had his article explaining Brandphonics published in the annual Viewpoints supplement that is sent out to all readers of Marketing Week magazine who have responsibility for buying market research.
Please take a look here to read either the whole supplement or just choose the Brandphonics article if time is short!
In the article the case is clearly set out for the need to carry out research which takes full account of the emotional communication of brand, product and pack!
Tags: viewpoints, article, marketing week